About us

About Julie R Dance & Skate

Welcome to Julie R Dance & Skate, a veteran-owned business proudly serving the dance and figure skating communities since 2004.
As Wisconsin’s largest skate and dance outfitter, and the Midwest’s premier mobile skate and dance outfitter, we are dedicated to providing high-quality apparel, equipment, and accessories for dancers and skaters at every stage of their journey.

Expertise You Can Trust

At Julie R Dance & Skate, we understand that dance and skating are more than hobbies, they are disciplines that demand precision, comfort, and confidence. Our carefully curated selection is designed to support performance, training, and competition, whether you’re preparing for the ice, the studio, or the stage.

We proudly carry a wide range of trusted and respected brands, including JIV, Mondor, Chloé Noel, NY2 Sportswear, Jerry’s, Rockerz, Edea accessories, Capezio, Bloch, Motionwear, Wear Moi, Pastry, and many more, ensuring our customers have access to the best products available.

Full-Service Figure Skate Shop

We are a full-service figure skate shop, offering professional services including:

• Figure skate blade sharpening
• Professional boot fitting and expert advice
• Blade mounting
• Boot punching and sealing
• Waterproofing and skate maintenance

Appointments are recommended, simply call to schedule.

Full-Service Dance Shop

Our dance shop offers professional pointe shoe fittings, along with expert guidance on all styles of dance shoes and apparel. Walk-ins are welcome during regular business hours, or you may call ahead to book a fitting.

Accessibility & Mobile Outfitting

What truly sets us apart is our commitment to accessibility. Through our mobile skate and dance outfitter service, we bring the shopping experience directly to individuals, teams, clubs, and communities, especially in areas where specialty shops are not easily accessible. This allows us to provide personalized service, expert fitting, and convenience without compromise.

Our Values

As a veteran-owned business, we value integrity, commitment, craftsmanship, and community. Whether you are a seasoned competitor or just beginning your dance or skating journey, our goal is to provide not only exceptional products, but knowledgeable support you can rely on.

Why Choose Julie R Dance & Skate?

• Professional pointe shoe fittings.
• Over 30 styles of dance shoes in stock daily
• Professional figure skate boot fittings
• Authorized dealer of Riedell and Jackson skate boots
• Expert skate sharpening and boot services
• Practice and competition skate dresses
• Hundreds of leotards and dancewear styles
• Hair accessories, makeup, jewelry, and performance essentials
• All dance and figure skating essentials, under one roof.

Discover the joy of dancing and skating with confidence, style, and comfort.
At Julie R Dance & Skate, passion meets expertise.