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We are Wisconsin's largest skate and dance outfitter!

Welcome to Julie R Dance & Skate, a veteran-owned business proudly serving the skating and dancing communities since 2004. As Wisconsin's largest skate and dance outfitter, and the Midwest's premier mobile skate and dance outfitter, we take pride in providing top-quality apparel, equipment, and accessories for individuals passionate about their craft.

At Julie R Dance & Skate, we understand the unique needs of dancers and skaters, and we are dedicated to offering a comprehensive selection of products to cater to those needs. Whether you're gearing up for a competition or simply looking for high-quality dance and skate essentials, we've got you covered.

Our commitment to excellence is reflected in the wide range of brands we carry. From renowned names like JIV, Mondor, Chloe Noel, NY2 Sportswear, Jerry's, Rockerz, Edea accessories, Capezio, Bloch, Motionwear, Wear Moi, Pastry, and many more, we ensure that our customers have access to the best products on the market.

What sets us apart is our focus on accessibility. We specialize in reaching individuals and places where other options may not be readily available. Our mobile skate and dance outfitter service brings the shopping experience directly to our customers, ensuring convenience and a personalized touch.

As a veteran-owned business, we value integrity, commitment, and a strong sense of community. Whether you're a seasoned competitor or just starting on your skating or dancing journey, Julie R Dance & Skate is here to support you with a diverse range of products and the expertise needed to make informed choices.

Discover the joy of skating and dancing with confidence, style, and comfort – choose Julie R Dance & Skate, where passion meets quality.


  What makes us so special?

  • Professional pointe shoe fittings

  • Over 30 styles of dance shoes in stock every day

  • Professional boot fittings

  • Authorized dealer of Riedell and Jackson skate boots.

  • Figure skate blade sharpening

  • Figure skate boot punching

  • Professional water proofing of skate boots

  • Hundreds of leotards for dancers and gymnasts

  • Hair accessories/make-up-/jewelry

  • Swarovski crystals

  • Practice and competition skate dresses

  • All figure skate essentials

  • So much more!

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